TRINITY OFFICE is a London-based branding agency created in 2021 that helps entrepreneurs from research, brand strategy to design & brand experiences.

For their Instagram (@trinityofficelondon) opening, they needed different visuals to introduce one of their Branding Packaging. So I created an animated graphic identity: that belongs to the spirit of the agency which is mainly focused on Fashion, Beauty, Design, and Art. It was important to keep a consistent style guide and adapt it as well as their stories as their Instagram posts.

I also had to work as a copywriter to describe all of their services in a concise manner and design a packaging (Willa Milla) to introduce their Logo design service.

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ELMO COSMETICS is a Congolese skincare & beauty boutique that sells genuine products. They mainly sell their products in their physical boutique located in Kinshasa (DRC). ELMO means “Elle & Moi/Entre Copines” in French (“You & Me/With The Girls”), the brand is dedicated to women who love enjoying, sharing & playing with beauty products. Taking care of themselves & others.

During 3 years, they had difficulties setting up a visual identity for their brand. Indeed, they changed their logo design two times by trying to design it themselves: they noticed it’s not an easy task.

I suggested to my client two strong distinct suggestions :

FIRST SUGGESTION

In graphology, the roundness of letters is synonymous with sweetness, femininity, freshness, and also youth. Each letter has its graphic particularity but remains in harmony. It was important that the “L” be higher than the others so that it was not confused with an “i”.

SECOND SUGGESTION

I designed this second one with straight shapes: classic by its look, but modern by the way each letter is drawn. I really wanted the “O” to bring uniqueness to the brand’s name by giving the impression that is designed from another angle. This second suggestion gives a strong impression of femininity as well as luxury. This the one that my client has chosen.

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Kabote is an author who writes clever & inspiring poems. He wanted to enhance is own image by a logo that will reflect his personality & also a visit card. So I decided to create a minimal logo but with a strong meaning : I designed the first letter of his name with a separated quoting mark that means ‘a spoken word’.

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HOUSE OF MIYA is an Interior Coach & Stylist founded by Corinne Miya. She creates a home fitted belonging to her clients lifestyle and personality.

Her agency really needed a strong identity to be identified by her (future) customers. I created a logo symbolizing her implication inside a house.

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Minimalist UI DESIGN for a portfolio website : it composed of 5 pages (Home – About – Lookbook – Videos – Contact). A portfolio is a “visual calling card” of your work, it tells to the world what you have accomplished. So it’s really important to highlight the versatility of your work through the time.

DESKTOP VERSION

HEADER — Always an image on the left with a concise text on the right to introduce the page.

LOOKBOOK — All Meixiu Li’s work appears from the most recent to the oldest. Her last work of the year is always highlighted with a counter for the images.

MOBILE VERSION

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I design a serie of 3 posters for a pop-up store that keep the same style guide.

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For this project, I was inspired by this quote from Emily Dickinson “Sayin nothing sometimes says the most”. 

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